Hi, I’m Jen.
Insight-driven, award-winning Account
& Strategy Supervisor with 10+ years of experience leading integrated campaigns for the world’s top brands.
Impact
Connect market insights, consumer behaviors, and business problems into clear, actionable direction.
Partner with senior marketing leaders to shape brand platforms, launches, and campaigns that drive growth.
Link strategy to creative across channels, using research and analytics to define campaign architecture in fast-moving markets.
Lead global teams, budgets, briefings, productions, and timelines.
Solve creative problems and manage complex, fast-turn initiatives.
Move work forward, navigating internal politics.
Build lasting client relationships and push work that resonates with culture and delivers measurable business results.
The Work
Dominos Emergency Pizza
Domino’s reimagined the typical BOGO deal, offering customers a free pizza when they needed it most.
“Emergency Pizza performed better than any Buy One, Get One Free I've done in my career.”
- Russell Weiner, Domino’s CEO
Strategy
Pizza is the most universal pick-me-up there is… especially free pizza.
Business Objective
Increase sales & drive Domino’s Rewards program sign-ups.
Results
9.25M redemptions
2M loyalty sign-ups
2.5B earned media impressions
2.8% increase in same-store sales, Q4 2023
5.8% increase in same-store sales, Q1 2024
+420K QR scans on the Emergency Pizza box
2.4M site visits
Domino’s MOREflation
Shrinkflation is everywhere. So, Domino’s responds by doing the exact opposite.
Strategy
Consumers are fed up with getting less for more.
Business Objective
Increase sales during a downturn in the QSR category.
Results
20-30 incremental orders per store per week
$400 - $600 estimated incremental sales per store per week
260M reach
1.65B earned media impressions
$2.4M in earned media value
Domino’s Global Brand Refresh
First brand refresh in 13 years.
New tagline, packaging, .com, app, in-store, employee uniforms, typography, colors, music, and jingle featuring Shaboozey.
Results
3.6B total earned reach
2.34K mentions
$33.3M advertising value earned
98.7% net positive sentiment
Domino’s Pinpoint Delivery
Get pizza delivered almost anywhere with the drop of a pin in the Domino’s app.
Strategy
Every day, pizza deliveries create magical moments for thousands of people across the country.
But every delivery is limited by the same thing: a physical address.
Business Objective
Increase sales and app downloads.
Results
+48K Pinpoint Delivery orders placed
1.1B earned media impressions
Drove a significant amount of new app downloads
Toyota Start Your Impossible
Evolving from an automotive company to a mobility company.
Toyota’s first-ever global campaign, partnering with the International Olympic Committee and the International Paralympic Committee.
Strategy
Freedom of movement is a human right. Toyota is here to tear down barriers and ensure mobility for all. When we are free to move, anything is possible.
Business Objective
Enhance Toyota’s brand equity.
Shift perceptions from a car brand to a global icon of innovation and human progress through mobility.
Results
18.5B Media Impressions
6.5M site visits
Over 60% tagline awareness across core countries
11% share increase during the campaign
8% average increase in perceptions as a leader in mobility
Claritin Outsideologist
Helping kids discover the amazingly weird things right outside their door.
Strategy
Kids think playing outside is boring. On average, they spend less than 8 minutes outside per day.
Business Objective
Create a program that makes kids want to play outside.
Results
After campaign exposure, 66% of kids now think playing outside is fun
20.95M engagements on Meta, including 77% engagements from teachers
18% VTR, +2.6% lift in favorability & +5.1% lift in recall
31K Pinterest saves and 219K clicks